What exactly is the reDefine Show? Well, we try to showcase creative artists who have gotten it right, creating small intimate mentoring sessions that you can enjoy from anywhere. You can catch up on all past episodes, several years’ worth!, right here. In this other recent episode, I spoke with Brad Jefferson, who was recently profiled in Forbes, The New York Times and so many other top-tier media outlets. Brad is the CEO of Animoto, and we discussed how he co-founded the organization and why, exactly, the power of video can boost one’s creative business. Many photographers look at the idea of using video to promote their work as a complicated thing – but Brad explains exactly how simple it can be to create SEO-favorable video with just still photographs, a huge bonus for creatives looking to get their work more attention online:
And this was another very recent episode, a wonderful conversation with wedding and fine art photographer Parker J. Pfister about revitalizing the creativity in your work – and how he did so and continues to do so over time. He also speaks to how changing the light can help you see things differently and gives us insight as to how he views scenes differently. Parker creates some incredible imagery, and he walks us through exactly how he builds a shot – light by light by light.