In this 2-part episode series of our biweekly program, reDefine Show, we sit down with internationally-renowned wedding photographer, Jessica Claire. Join in as Jessica shares how extreme hustle and some expense got her business off the ground in a heavily-saturated market and how she eventually developed her brand, Shootsac, a company that sells camera lens bags for professional photographers. She will also share her thoughts on constant changing technology and her successes with using social media sites such as Pinterest, Facebook, Twitter, and Instagram … “Change is going to happen whether you want it to or not. If you don’t change, something is going to change for you. It doesn’t matter if you like it or not or think it’s a good thing or not, it’s going to happen. So, you need to decide to be happy and decide that you enjoy what you’re doing, because if you want to continue doing it, you need to make some of those changes along the way.” – Jessica Claire Part 1: Part 2: A HUGE thanks to Adorama.com, my favorite retailer for all things photography, for their generous sponsorship of this program! You can see much, much more content by the other Adorama TV hosts, Joe McNally, Mark Wallace, Richard Harrington, Bryan Peterson, Joe DiMaggio, and Gavin Hoey by checking out the packed-with-great-photography-education AdoramaTV.com.